Certified Fund Raising Executive (CFRE) Practice Test

Which of the following steps is NOT necessary when incorporating an evaluation component into a funding proposal?

1. Stating objectives as broadly as possible

2. Identifying measurable outcomes

3. Establishing a timeline for evaluation

4. Defining the target audience clearly

The correct answer is: Stating objectives as broadly as possible

Stating objectives as broadly as possible is not necessary when incorporating an evaluation component into a funding proposal because the clarity and specificity of objectives are crucial for effective evaluation. When objectives are narrowly defined and specific, they can lead to measurable outcomes that can be assessed during the evaluation process. Broad statements can lead to vagueness, making it difficult to determine if the goals have been met or to evaluate the impact of the project. In contrast, identifying measurable outcomes is essential as it directly ties into how the success of the project will be assessed. Establishing a timeline for evaluation is also critical, as it provides a structured framework for when evaluations will occur and helps align them with project milestones. Defining the target audience clearly is important because it ensures that the evaluation is relevant to the population being served and that outcomes are evaluated in the context of that specific group. Thus, clarity and specificity are fundamental for effective evaluation, making broad statements unnecessary.