Certified Fund Raising Executive (CFRE) Practice Test

Which key information is essential for prospect review meetings?

1. Prospective donor demographics

2. Gift range and inclination to give

3. Historical donation patterns

4. Marketing strategies of the organization

The correct answer is: Gift range and inclination to give

In the context of prospect review meetings, understanding the gift range and inclination to give of potential donors is crucial. This information allows fundraising professionals to tailor their approach based on the specific financial capabilities and interests of each prospect. By knowing how much a donor might realistically contribute and their willingness to support the organization's mission, fundraisers can prioritize their engagement strategies and set appropriate fundraising goals. This insight directly informs decisions about how to approach the prospect, what types of projects might resonate with them, and how to build a compelling case for support. Considering the financial landscape of a donor not only enhances relationship building but also increases the likelihood of successful solicitations. While the other options, such as prospective donor demographics, historical donation patterns, and marketing strategies, are all valuable in their own right, they do not specifically address the direct actionable insights required for effective solicitation discussions during the prospect review, making them less critical than understanding the gift potential and willingness of the donor.