Certified Fund Raising Executive (CFRE) Practice Test

When starting a new fundraising program, what should a professional first assess?

1. The organization's promotional strategies

2. The budget and financial resources available

3. A statement of purpose or mission

4. The existing donor database

The correct answer is: A statement of purpose or mission

When establishing a new fundraising program, it is crucial for a professional to first assess a statement of purpose or mission. This serves as the foundation for all fundraising activities, as it helps define the organization’s goals, values, and what it stands for. A clear and compelling mission statement provides direction and ensures that all fundraising efforts are aligned with the organization's core objectives. It allows fundraising professionals to communicate effectively with potential donors, showcasing the impact their contributions will have. Understanding the mission is essential because it supports the development of a fundraising strategy that resonates with both the organization’s objectives and the interests of prospective supporters. Additionally, it helps to cultivate a sense of engagement and emotional connection with donors, as they are more likely to contribute to causes that align with their values and beliefs. While assessing budget and financial resources, promotional strategies, or the existing donor database are important elements that will follow, they all hinge on the clarity and articulation of the mission. Without a well-defined mission, attempts to secure funding and build strategies may be unfocused and ineffective.