Certified Fund Raising Executive (CFRE) Practice Test

When should stewardship of a donor ideally begin?

1. After the donor's first gift

2. After the fundraising campaign ends

3. When the donor is identified

4. After receiving a pledge

The correct answer is: After the donor's first gift

Stewardship of a donor ideally begins after the donor's first gift because this moment marks the beginning of a reciprocal relationship between the donor and the organization. It is crucial to acknowledge and appreciate the donor's contribution promptly to cultivate their connection and reinforce their commitment to the organization’s mission. Initiating stewardship after the first gift not only shows gratitude but also provides an opportunity to engage the donor, share the impact of their contribution, and set the stage for future interactions and support. This proactive approach fosters a sense of partnership and encourages the donor to remain involved with the organization over time. Identifying a donor or receiving a pledge, while important steps in the fundraising process, do not involve the immediate stewardship actions that are necessary to build a lasting relationship. Similarly, waiting until a fundraising campaign ends can create a gap in engagement, which might diminish the donor's enthusiasm and connection to the cause. Starting stewardship after the initial gift ensures that the donor feels valued and appreciated right from the outset.