Certified Fund Raising Executive (CFRE) Practice Test

When seeking support for an organization, what aspect should be emphasized?

1. The benefits that the organization provides to its individuals

2. The costs involved in running the organization

3. The current financial standing of the organization

4. The historical context of the organization

The correct answer is: The benefits that the organization provides to its individuals

Emphasizing the benefits that the organization provides to its individuals is key when seeking support. This approach focuses on the impact of the organization’s work and illustrates how donor contributions translate into tangible outcomes for beneficiaries. Donors are often motivated by the prospect of making a difference, and presenting clear examples of benefits helps establish an emotional connection and demonstrates the value of their support. Highlighting the organization's positive contributions helps potential supporters understand the significance of their involvement, fostering a sense of purpose and urgency around their giving. It is essential to effectively communicate how the organization meets specific needs and solves problems within the community or field it serves, creating a compelling case for support that resonates with individual values and motivations. In contrast, while discussing costs, financial status, or historical context may provide some useful background, they do not directly tie the potential donor's contribution to immediate, recognizable change or benefit, which is often what motivates individuals to give. Hence, focusing on the benefits is a more effective strategy in fundraising efforts.