Certified Fund Raising Executive (CFRE) Practice Test

When are thank you receipts for gifts most effective?

1. Within one week of receiving the gift

2. Within a month of the event

3. Within two days of receiving the gift

4. Immediately during the donation event

The correct answer is: Within two days of receiving the gift

Thank you receipts for gifts are most effective when sent within two days of receiving the gift. This prompt acknowledgment demonstrates appreciation and recognition, reinforcing the donor's sense of value and connection to the organization. Timeliness is crucial in donor relations, as it assures donors that their contributions are being noted and valued. When donors receive a prompt thank you, it encourages a positive impression of the organization and fosters continued support. A longer interval, such as one week or a month, dilutes the impact of the thank you, making it feel less personal and possibly leading donors to feel underappreciated. While thanking donors immediately during the donation event is important, it may not be as effective in terms of formal acknowledgment and providing a record of the gift for tax purposes. Thus, sending a thank you receipt within two days strikes the optimal balance of promptness and professionalism.