Certified Fund Raising Executive (CFRE) Practice Test

What should be prioritized when developing a strategic fundraising plan?

1. Focusing solely on major donors

2. Aligning with organizational goals

3. Minimizing donor communication

4. Implementing last-minute changes

The correct answer is: Aligning with organizational goals

When developing a strategic fundraising plan, prioritizing alignment with organizational goals is essential. This means that the fundraising efforts should be integrated and directly support the mission and vision of the organization. A strategic fundraising plan serves as a roadmap, and aligning it with broader organizational objectives ensures that the resources are effectively utilized towards achieving the overall mission. This alignment helps to clarify the purpose of fundraising initiatives, fostering a cohesive message that resonates with both donors and stakeholders. It also aids in cultivating relationships with supporters who are passionate about the cause and can contribute to sustained funding. Additionally, when fundraising strategies are tied to specific organizational goals, it allows for measurable outcomes and accountability, ultimately leading to more effective and impactful fundraising efforts. Prioritizing major donors alone, minimizing donor communication, or making last-minute changes to the strategy could hinder the overall effectiveness of fundraising efforts. These approaches may overlook the importance of a well-rounded and cohesive plan that reflects the organization's core values and goals.