Certified Fund Raising Executive (CFRE) Practice Test

What key factor indicates a promising prospective donor?

1. Their financial contribution history

2. Their interest and involvement with the organization

3. The amount of their previous donations

4. Their social connections within the community

The correct answer is: Their interest and involvement with the organization

A promising prospective donor is often indicated by their interest and involvement with the organization. When individuals actively engage with an organization—whether through volunteering, attending events, or expressing a commitment to its mission—they demonstrate a genuine commitment that goes beyond mere financial contributions. This engagement reflects their alignment with the organization's values and goals, suggesting they are more likely to support the organization through donations. Interest and involvement can also lead to a deeper understanding of the organization's impact, which can motivate prospective donors to give. This psychological connection often translates to stronger relationships and potentially higher levels of giving over time. In contrast, factors such as financial contribution history, the amount of previous donations, or social connections might not accurately reflect a donor's current or future interest and commitment to the organization.