Certified Fund Raising Executive (CFRE) Practice Test

What is the recommended maximum time for acknowledging a gift from a donor?

1. 24 hours

2. 48 hours

3. 72 hours

4. One week

The correct answer is: 48 hours

A gift acknowledgment serves an essential role in donor relations and good nonprofit practices. The recommended maximum time for acknowledging a gift is typically within 48 hours. This prompt acknowledgment helps to reinforce the donor's decision to contribute and establishes a positive rapport with them. When a gift is acknowledged quickly, it demonstrates to the donor that their contribution is valued and appreciated. Additionally, timely communication can help encourage future donations and foster a stronger relationship between the donor and the organization. Acknowledging within this time frame also allows organizations to maintain a positive reputation, showcasing efficiency and responsiveness in their donor engagement strategy. Longer acknowledgment periods, such as 72 hours or one week, may not effectively capture the immediate gratitude and recognition that donors often seek, which can impact their future interactions with the organization.