Certified Fund Raising Executive (CFRE) Practice Test

What is the most likely motivation for a donor who wishes to remain anonymous after making a large gift to a hospital?

1. Desire for public recognition

2. Tax benefits

3. Personal experience

4. Corporate involvement

The correct answer is: Personal experience

The motivation for a donor who wishes to remain anonymous after making a significant gift is most likely related to a personal experience. Many individuals choose anonymity because their contributions stem from deeply personal reasons, such as a connection to the hospital, past experiences with healthcare, or a desire to support a mission that resonates with their life story. Remaining anonymous allows them to give without seeking recognition or accolades, often reflecting humility or a desire to maintain privacy around their charitable actions. This choice can also be an emotional tribute or a way to honor someone, such as a loved one, which drives the motivation behind their gift. In contrast, seeking public recognition would contradict the desire for anonymity, while tax benefits are generally a consideration for many donors but do not inherently require anonymity. Corporate involvement usually implies a more public-facing approach, often linked to brand recognition and marketing strategies, which again does not align with the concept of anonymity. Thus, personal experience stands out as the most compelling reason behind a donor’s decision to make a large gift without revealing their identity.