Certified Fund Raising Executive (CFRE) Practice Test

What is the most important consideration when developing a solicitation plan for an individual donor?

1. The financial capacity of the donor

2. The connection between the donor's passion and the organization's need

3. The timing of the solicitation

4. The history of the donor's past contributions

The correct answer is: The connection between the donor's passion and the organization's need

The most crucial consideration when developing a solicitation plan for an individual donor is the connection between the donor's passion and the organization's needs. This alignment is vital because it ensures that the donor feels a genuine connection to the cause or project being funded. When a donor's interests and values resonate with the goals of the organization, it significantly increases the likelihood of a successful fundraising outcome. Understanding this connection allows fundraisers to tailor their approach, emphasizing how the donor's contributions can make a meaningful impact on issues they care about deeply. This strategic alignment helps in building a relationship based on mutual interests, which is fundamental for not just the current solicitation, but for fostering long-term donor engagement and loyalty. While factors like financial capacity, timing, and the donor's history with contributions play significant roles in the overall fundraising strategy, it is this fundamental connection that ultimately drives the donor's willingness to give and support the organization's mission.