Certified Fund Raising Executive (CFRE) Practice Test

What is the most important element in a major gift cultivation plan?

1. Formal proposals

2. Communicating regularly with the donor

3. Receiving a matching grant

4. Host donor appreciation events

The correct answer is: Communicating regularly with the donor

The most critical element in a major gift cultivation plan is the regular communication with the donor. Establishing and maintaining a consistent line of communication helps build a strong relationship between the organization and the donor. This ongoing dialogue is essential for understanding the donor's interests, values, and philanthropic goals, which can inform how best to approach them for support. Regular communication also allows for meaningful engagement, where donors can feel actively involved in the organization’s mission and programs. This can include updates on the impact of their previous gifts, sharing success stories, and inviting feedback. By fostering an open and transparent relationship, the organization can cultivate trust and loyalty, which are vital for securing larger gifts in the future. Elements like formal proposals, receiving a matching grant, and hosting donor appreciation events are important as well, but they are more effective when supported by a foundation of strong and ongoing communication. Ultimately, consistent engagement ensures that donors feel valued and connected to the cause, making them more likely to contribute significantly.