Certified Fund Raising Executive (CFRE) Practice Test

What is the most critical factor that affects the success of a capital campaign?

1. Funding levels available

2. Leadership by the board

3. Community engagement

4. Marketing strategies employed

The correct answer is: Leadership by the board

The success of a capital campaign is heavily influenced by the leadership provided by the board. Strong leadership ensures alignment in vision and mission, fosters trust among stakeholders, and mobilizes resources effectively. Board members play a crucial role in setting the tone for the campaign, engaging with potential donors, and building momentum within the organization and the community. When board leadership is committed and actively involved, it inspires others—staff, volunteers, and donors—to participate fully in the campaign. Effective leaders can articulate the case for support, cultivating enthusiasm and encouraging robust engagement from all corners of the organization. They also help establish governance structures that promote accountability and transparency, essential elements for fundraising success. Other factors, such as funding levels available, community engagement, and marketing strategies employed, are important in their own right, but without strong leadership, these elements may not reach their full potential. In essence, board leadership acts as the cornerstone upon which all other aspects of the campaign rely, making it a critical factor in achieving success.