Certified Fund Raising Executive (CFRE) Practice Test

What is the main purpose of ongoing cultivation in a capital campaign?

1. Build relationships with new donors

2. Analyze financial trends

3. Present the case for support

4. Recruit volunteers

The correct answer is: Present the case for support

Ongoing cultivation in a capital campaign plays a crucial role in maintaining and enhancing the support of potential and existing donors. The primary purpose of this cultivation is to present the case for support effectively. This involves consistently engaging donors in the campaign narrative and demonstrating how their contributions will impact the organization and its mission. By reinforcing the importance of the campaign's goals and how they align with the donors' values, organizations can create a stronger emotional connection and encourage deeper levels of giving. While building relationships with new donors is a vital component of campaign strategy, ongoing cultivation focuses more on nurturing relationships that have already been established. Similarly, analyzing financial trends, although important for overall campaign management, does not directly pertain to the act of cultivating donor relationships. Recruiting volunteers, while necessary for campaign execution, is a separate aspect that does not align with the continuous engagement and persuasion needed to maintain donor interest and support throughout the duration of a capital campaign.