Certified Fund Raising Executive (CFRE) Practice Test

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Prepare for the Certified Fund Raising Executive Test with engaging quizzes and multiple choice questions. Enhance your knowledge with detailed explanations and hints to excel in your exam!

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What is the best way to initiate a personal cultivation meeting with a prospective donor?

Contacting them directly via email
Having a current donor make the initial contact
Sending a formal invitation by mail
Using a generic outreach approach

The correct answer is: Having a current donor make the initial contact

Initiating a personal cultivation meeting with a prospective donor through a current donor making the initial contact is an effective strategy because it leverages the relationships and trust already established by someone the prospect knows. This approach can significantly enhance the credibility of the request, as the current donor can provide a personal endorsement of the organization and its mission. Recommendations from peers carry considerable weight and can make a prospective donor feel more comfortable and valued, increasing the likelihood of a positive response. Additionally, having a current donor reach out allows for a more personal touch, potentially leading to deeper conversations about shared interests and values, which is vital for building long-term relationships. This method highlights the importance of utilizing your network to foster connections, showing that your organization values community and engagement.