Certified Fund Raising Executive (CFRE) Practice Test

What is one major benefit of involving leaders and volunteers in prospect research?

1. It enhances technological skills

2. It gives them confidence in the organization's capacity

3. It reduces administrative workload

4. It eliminates the need for a formal marketing strategy

The correct answer is: It gives them confidence in the organization's capacity

Involving leaders and volunteers in prospect research significantly boosts their confidence in the organization’s capacity. When these individuals engage directly with the research process, they gain insights into potential donors, understand the organization's strengths and weaknesses, and see firsthand the impact that funding can have. This involvement fosters a sense of ownership and commitment, demonstrating that they play a critical role in the fundraising efforts. Their participation also helps them better convey the mission and needs of the organization to potential supporters, leading to more effective communication and building stronger relationships with prospects. By feeling empowered and informed, leaders and volunteers are more likely to advocate for the organization, which can strengthen fundraising efforts and enhance overall organizational credibility in the eyes of external stakeholders. The other options, while they may touch on relevant aspects of fundraising, do not encapsulate the fundamental benefit as clearly as the confidence gained through active involvement does.