Certified Fund Raising Executive (CFRE) Practice Test

What is an important strategy when cultivating relationships with major donors?

1. Regularly updating them on organizational changes

2. Offering exclusive access to events

3. Establishing their personal interests and philanthropic goals

4. Simplifying communication to only financial updates

The correct answer is: Establishing their personal interests and philanthropic goals

Establishing a major donor's personal interests and philanthropic goals is crucial in cultivating relationships. This strategy demonstrates that the organization values the donor as an individual rather than merely a source of funding. By understanding what drives them, a fundraiser can tailor their communication and engagement strategies to resonate more deeply with the donor's values and motivations. It fosters a sense of connection and alignment between the donor’s interests and the organization's mission, ultimately leading to a more meaningful and sustained partnership. In contrast, while regularly updating donors on organizational changes can provide important context, it doesn’t necessarily engage them on a personal level. Offering exclusive access to events might appeal to some donors but may not address their specific interests or philanthropic goals comprehensively. Simplifying communication to focus solely on financial updates risks alienating major donors by neglecting to foster a deeper relationship based on shared values and mutual understanding.