Certified Fund Raising Executive (CFRE) Practice Test

What critical indicator suggests a donor's willingness to give significant support to an organization?

1. Total amount of past contributions

2. Number of years the donor has made a gift

3. Frequency of communication with the donor

4. Donor's social media interactions

The correct answer is: Number of years the donor has made a gift

A donor's willingness to provide significant support to an organization is often indicated by the number of years they have consistently made contributions. This reflects not only their commitment to the organization but also suggests a history of trust and satisfaction with how their contributions have been utilized. Long-term donors are typically more engaged, and their sustained support can be a strong predictor of future giving, especially at larger amounts. While the total amount of past contributions is certainly relevant, it does not necessarily encompass the depth of the relationship and the donor's ongoing engagement with the organization. Likewise, frequency of communication with the donor, while important for maintaining relationships, may not correlate directly with their willingness to provide significant support. Finally, a donor's social media interactions can offer insights into their engagement but are less reliable as a direct indicator of their readiness to give substantial financial contributions. In sum, the duration of a donor's giving history is the most critical indicator of their potential for significant future support.