Certified Fund Raising Executive (CFRE) Practice Test

What can increase the chances of donors being more engaged in fundraising efforts?

1. Making a direct personal request

2. Sending generic newsletters

3. Using social media for communication

4. Offering merchandise with donations

The correct answer is: Making a direct personal request

Making a direct personal request is effective in increasing the chances of donors being more engaged in fundraising efforts because it establishes a personal connection between the fundraiser and the donor. Personal requests convey sincerity and appreciation for the donor's potential support, which can motivate individuals to feel more valued and connected to the cause. When donors are approached directly, they are more likely to perceive the fundraising effort as meaningful, increasing their emotional investment in the cause. In contrast, sending generic newsletters may lack the personalized touch that many donors desire, making them less likely to engage fully. While using social media for communication can facilitate broader outreach, it often lacks the intimacy and direct connection that personal requests provide. Similarly, offering merchandise with donations can be appealing, but it does not inherently foster the same level of engagement that a direct personal interaction does; it can sometimes lead to a transactional relationship rather than a deep, ongoing commitment to the cause.