Certified Fund Raising Executive (CFRE) Practice Test

What approach is deemed most effective for soliciting major gifts?

1. Online fundraising campaigns

2. Mass mailings with compelling brochures

3. Person-to-person contact with a qualified fundraiser

4. Social media outreach and engagement

The correct answer is: Person-to-person contact with a qualified fundraiser

The approach of person-to-person contact with a qualified fundraiser is considered the most effective for soliciting major gifts because it fosters a personal connection and builds trust between the donor and the organization. Major gifts often involve a significant investment from the donor, and personal interactions allow fundraisers to understand the donor's interests, motivations, and philanthropic goals on a deeper level. This face-to-face engagement enables fundraisers to articulate the impact of the gift clearly, answer any questions the donor may have, and address any concerns directly. Personal interactions also demonstrate the organization's commitment to building meaningful relationships, which can enhance the donor's overall experience and increase the likelihood of a successful ask. In contrast, approaches like online fundraising campaigns, mass mailings, or social media outreach tend to lack the personal touch that is crucial when soliciting major gifts. While these methods can be effective for broad outreach or smaller donations, they do not provide the same level of engagement that in-person discussions do, which are critical for cultivating major donors.