Certified Fund Raising Executive (CFRE) Practice Test

In which context is a case statement most commonly utilized?

1. One-time fundraising events

2. Ongoing fundraising programs

3. Endowment drives

4. Capital campaigns for building projects

The correct answer is: Ongoing fundraising programs

A case statement is primarily utilized in the context of ongoing fundraising programs because it serves as a comprehensive document that clearly articulates the organization’s mission, goals, and the specific needs it addresses. This document becomes an essential tool for communicating with potential donors and stakeholders about the importance and impact of sustained support. It helps to build relationships over time, reinforcing the rationale for continued contributions and engagement. While a case statement can also play a role in capital campaigns, one-time fundraising events, and endowment drives, its main function is to provide consistent messaging and a deeper understanding of the organization’s long-term vision, which is critical for ongoing fundraising initiatives. In contrast, a capital campaign might use a case statement that is more focused on a specific project, rather than the broader ongoing objectives of the organization.