Certified Fund Raising Executive (CFRE) Practice Test

In planning a fundraising program for a non-profit education institution, which group is considered the most promising prospective donors?

1. Local businesses

2. Alumni, board members, and prior donors

3. Community leaders

4. Government agencies

The correct answer is: Alumni, board members, and prior donors

Alumni, board members, and prior donors represent the most promising prospective donors for a non-profit educational institution primarily because of their established connections and vested interest in the organization. Alumni have a personal history with the institution and are often inclined to support it due to their experiences and the positive impact it may have had on their lives. Their emotional ties can translate into a willingness to contribute financially. Board members are typically invested in the institution's mission and actively engaged in its success, making them likely to donate or solicit other donations. Prior donors have already demonstrated their willingness to contribute, suggesting they value the work of the institution, which makes them prime candidates for renewed support. The other groups, while potentially valuable, generally lack the same level of immediate engagement and commitment. Local businesses may support education but often have broader interests that can make their donations less reliable. Community leaders could influence support but may not have a direct connection to the specific institution. Government agencies might provide funding, yet this often comes with restrictions and is less predictable compared to the ongoing financial support that comes from alumni, board members, and prior donors. Therefore, focusing on these individuals can yield the most fruitful fundraising outcomes.