Certified Fund Raising Executive (CFRE) Practice Test

How should an organization ideally portray itself when seeking grants?

1. As a struggling entity

2. On the verge of greatness

3. Merely surviving

4. In need of immediate help

The correct answer is: On the verge of greatness

When seeking grants, an organization should ideally portray itself on the verge of greatness. This approach conveys a sense of optimism and potential, suggesting that the organization has a solid foundation and is poised for significant impact with the right support. Presenting itself this way indicates to potential funders that their investment would help catalyze positive change and enable the organization to achieve its goals more effectively. Articulating a vision of being on the verge of greatness helps to inspire confidence in funders, as it suggests that their financial contributions will help the organization leverage opportunities and expand its reach. Additionally, this portrayal indicates that the organization is proactive and forward-thinking, traits that are attractive to grant-making entities that are looking to support effective, impactful initiatives. In contrast, portraying itself as merely surviving, struggling, or in need of immediate help may create a perception of weakness or despair, potentially discouraging funders from investing in the organization. These views do not highlight the potential for growth or the readiness to harness resources effectively, which can undermine the organization’s appeal to grantors.