Certified Fund Raising Executive (CFRE) Practice Test

For a new director of fundraising seeking major gifts, what is the factor most crucial to the success of the fundraising plan?

1. Promoting the organization's mission

2. Matching prospective donor interests and capacities with gift opportunities

3. Utilizing social media for outreach

4. Holding large fundraising events

The correct answer is: Matching prospective donor interests and capacities with gift opportunities

The factor crucial to the success of a fundraising plan, particularly for a new director seeking major gifts, revolves around effectively matching prospective donor interests and capacities with gift opportunities. This approach is foundational because understanding the motivations and financial capabilities of potential donors allows the director to tailor fundraising efforts in a way that resonates personally with each donor. Major gifts are often tied to personal relationships and the alignment of a donor's passions with the organization's mission, ensuring that the appeals are meaningful and applicable. This process involves deep research and evaluation of both the prospects’ philanthropic interests and the specific contributions the organization needs, allowing for strategic cultivation and solicitation efforts that can lead to successful outcomes. While promoting the organization’s mission, utilizing social media, and holding fundraising events are important elements of a comprehensive fundraising strategy, they do not directly address the personalized relationship-building and alignment of interests that are critical for securing significant donations. Therefore, focusing on the match between donor interests and organizational needs creates a more effective and personalized approach to attracting major gifts.